Indie Hacker Launch Checklist — 14-Day Sprint

A day-by-day launch plan from zero to first 10 paying users.

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# Indie Hacker Launch Checklist — 14-Day Sprint

> A day-by-day launch plan from zero to first 10 paying users.

_Generated by SuperGrok · 2026-07-19_

## What’s inside

1. Days 1–3: Problem & ICP
2. Days 4–7: Build MVP
3. Days 8–11: Distribution
4. Days 12–14: Close & Iterate
5. Metrics Dashboard

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# Days 1–3: Problem & ICP

- [ ] Write problem statement in one sentence
- [ ] Interview 5 people who feel the pain
- [ ] Define ICP: title, company size, trigger event
- [ ] Draft offer: outcome + timeframe + price band
- [ ] Kill ideas that need >2 weeks to demo

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# Days 4–7: Build MVP

- [ ] One happy path only
- [ ] Manual backend OK (you are the API)
- [ ] Stripe test checkout working
- [ ] Landing page: headline, proof, CTA
- [ ] Analytics: pageview + checkout + paid

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# Days 8–11: Distribution

Channels (pick 2 max):
1. Communities where ICP already gathers
2. Cold outreach to 30 perfect-fit leads
3. Content: 1 teardown that shows expertise
4. Warm network: 20 personal asks

Rule: 10 conversations > 1000 impressions.

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# Days 12–14: Close & Iterate

- [ ] Ask every trial user what almost stopped them
- [ ] Ship one retention fix
- [ ] Public launch post with numbe…